Social Media in South Africa


Yesterday saw the release of a study into the state of South Africa social Media. Now this (social Media) has become such an integral part of our lives. But sometimes it fun to look a bit deeper into these mediums as to which one rules the roost. It also becomes a little bit important when companies have to determine relative to their target market, where they will advertise.

Over the last year, South Africa has seen massive growth in Social Media, everything from Facebook, Twitter, Linkedin to Mxit has steadily increased. The stand out fact being that the fastest growing demographic for Facebook is the 60+ segment…interesting.


Facebook has a total number of 5.33 million users at the end of August 2012, though this appears to be undercounted as no distinction is made between web and Mobile registrations. The real figure is believed to be closer to 6.8 million. Twitter comes in at 2.4 million for the same Period. Each of these Social Networks add roughly 100 000 new users per month. Therefore in percentage growth, Twitter leads.

The king of South Africa’ Social Media scene still remains Mxit with 9.35 million users. Linkedin has 1.93 million users in South Africa. Whatsapp is now the biggest Instant Messaging application, with 4.6 million users. Pinterest, now the third largest Social Network in the States has only 150 000 SA users, but is a figure that is growing.

What does all this mean? Apparently that Social Media has hit the mainstream in the Country. Penetration is far from saturated and we should still see immense growth.





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One response to “Social Media in South Africa”

  1. buy facebook fans says :

    whatsapp is the biggest but I didn’t know of it. I am going to use this. Must now. thank you

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