Kenny Powers – MFCEO
Just because it’s so dope, we’ve had to highlight this ad from 72ANDSUNNY produced by CAVIAR Los Angeles, USA for K-Swiss and it’s definitely one of the favourites to come out of the Cannes Lions International Festival of Creativity, the digital advertising category at this year’s Cannes Lions Festival awards. They won a Cyber Lions Silver Lion.
Danny McBride, of Pineapple Express, Tropic Thunder and Land of the Lost fame reprises his role from Eastbound and Down, as the crazy Kenny Powers. Bringing his own type of flair as the Mutha Fucken – CEO check this out. This video says it all.
Hope this makes you smile but also makes you think. The use of Social Media by K-Swiss has been really effective in their campaign, the video being more than 5 min long seems almost impossible to screen as a traditional advert. But by the looks at their number you could easily see that a lot of people have been touched by it. This quite innovative strategy from K-Swiss and their agency show time and again, there is more than one way to skin a cat.