Blackberry’s in the Stink

Our usual ramblings on the continual decline of the Blackberry Smartphone has been heard by many, but believed by few.

Now news out of ‘ol Canada is that the home town of the once iconic Smartphone maker is feeling the pinch as a result of flagging sales and declining profits.

A real fear has gripped the college town of Waterloo, Ontario as struggling sales of Canada’s most valued tech company starts eating into everyday life. In a town of 100000 where everyone seems to know somebody that works for RIM, it’s understandable that panic might be ensuing.

President Barack Obama couldn’t bear to part with his BlackBerry. Oprah Winfrey declared it one of her “favourite things.” It could be so addictive that it was nicknamed “the CrackBerry.”

Now a new generation of Smartphones have taken away most of it market share. In the US it dropped from 44% in 2009 to 10% in 2011, which is massive! In July it will shed 2000 workers. Last month RIM issued a warning that it will lose money for the second consecutive quarter

The only place Blackberry seems to still be getting any joy seems to be emerging markets, and that includes South Africa. Having just been voted the coolest brand in SA by the Generation Next survey and with over 50% market share in SA, Blackberry may be hoping that its emerging markets may save it and the town of Waterloo from a massive crash.

Wait from Blackberry’s new Operating System, Blackberry10 out later this year. This should improve functionality and useability. It is designed for new Multimedia, Internet Browsing and App experience. We should see a lot of phones following that launch.

All is not lost, just remember the late Steve Jobs said Apple was less than three months away from bankruptcy when he rejoined it in 1997, and it’s now the world’s most valuable company.

BRSlifestyle

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One response to “Blackberry’s in the Stink”

  1. Duane Du Plessis (@DuaneMario) says :

    In my personal opinion i think that Blackberry has one good thing going for them and that is there uncapped data for only R60/month. If they can improve on the operating system and improve their functionality i see them remaining a favourate is S.A and other emerging markets. The cost of mobile data is way too much considering all the features and multimedia applications the new smartphones have!

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